This division of the company, created in the summer of 2000, oversees all business operation aspects of the San Jose Sharks, HP Pavilion at San Jose and select HP Pavilion events. In addition, SVS&E manages all or parts of Logitech Ice at San Jose (the Sharks training and public skating facility), Sharks Ice at Fremont, the SAP Open tennis tournament (ATP Tour Tennis), the American Hockey League’s Cleveland Barons (the Sharks top development affiliate) as well as select HP Pavilion events such as Miller Lite Fight Night at the Tank (professional boxing) and the National Lacrosse League’s San Jose Stealth. SVS&E previously operated Major League Soccer’s San Jose Earthquakes from 2000-02, including their MLS Championship season in 2001, and the Siebel Classic, a senior PGA tour event.

Benefits of a business arrangement with SVS&E allow the San Jose Sharks and HP Pavilion Management to combine existing marketing programs, sales resources and contacts to create more efficient and meaningful business partnerships. SVS&E allows the organization to provide fully integrated advertising/sponsorship packages that reach the multiple demographic segments represented in Silicon Valley.

Another option for business partners, SVS&E Publishing, was created in February 2001. SVS&E Publishing, a full-service publishing division, handles a majority of the design, editorial and printing needs for most of the SVS&E properties. In addition, SVS&E Publishing produces publications for numerous outside clients including the San Francisco 49ers, Oakland Raiders and the East/West Shrine Game.

In 2003, SVS&E Merchandise was added to the SVS&E family. SVS&E Merchandise is an industry leader and innovator in all things associated with building a brand. Their client list includes Brocade, Polycom, Lockheed Martin, Oakland Raiders and After School All-Stars. Services provided include online stores and fulfillment, VIP gifts, motivational/recognition programs and branded merchandise.

SVS&E was a key element in the February 2002 purchase of the organization and its assets from previous Owner George Gund III by a local ownership group, San Jose Sports & Entertainment Enterprises (SJSEE), led by current President and Chief Executive Officer Greg Jamison.

In July 2002, the organization completed a naming rights contract with HP (the original contract was consummated with Compaq Computer Corporation in 2001 and was amended to reflect the subsequent merger between Compaq and HP) and the City of San Jose, ensuring that the Sharks will remain in San Jose for the foreseeable future and that HP Pavilion at San Jose will receive the necessary amenities, upgrades and improvements its patrons have come to expect and enjoy. The agreement between the Sharks and HP runs through 2015 and provided a new name to Northern California’s premier sports and entertainment venue.

Business arrangements similar to SVS&E are not uncommon in the sports and arena management industry. Other examples of this type of business arrangement include Orca Bay Sports & Entertainment in Vancouver which oversees the management of the Vancouver Canucks of the NHL and G.M. Place; Kroenke Sports Enterprises in Colorado which manages the NBA’s Denver Nuggets, the Colorado Avalanche of the NHL and the Pepsi Center; and Palace Sports & Entertainment in Detroit which operates the NBA’s Detroit Pistons, the Palace of Auburn Hills as well as the Tampa Bay Lightning of the NHL which plays its games in Tampa, Fla.