When the 49ers decided to take a new approach to their GameDay program in 2001, they turned to SVS&E Publishing, whose principals had worked with the team since 1993 on game day publications, annual yearbooks and other special projects.

In addition to the new 49ers GameDay, the organization approached (SVS&E Publishing) about putting together a free publication to be handed out at all home games, resulting in the creation of Tailgate Times.

Tailgate Times
Game Day Programs